I make enterprise data tell the truth.
Sixteen years of fixing analytics for startups, enterprises and government. I do it three ways now: hands-on engagements, a product that scales the same work, and one raw take a week on what the numbers actually say.
What I do
Digital analytics consulting for enterprises, startups, and government. Frameworks that turn data into decisions that move revenue.
Your growth analyst, productised. Daily deep dives and answers that turn into decisions that move revenue.
StoriesLong-form teardowns of how measurement breaks. One raw take a week on growth, analytics, and AI. No diplomacy.
Latest story
09 Aug 2026Stop Assuming, Start Testing: The Enterprise A/B Testing Case
Enterprise leaders judge effort, not impact. A 15% CPL win that got called 'small,' and what it actually meant in budget.
More stories
EnterpriseLead QualitySales & Marketing
Why Your Lead Quality Metrics Lie to You
Great leads closed as no shows, reopened as walk-ins. A feedback loop nobody wants fixed. Here's why your lead quality metrics lie to you, and how to catch them doing it.
One raw take a week. The numbers your teams don’t show you.
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